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These Evocative A.I. Images Were Conceived in the Memory of the Visually Impaired
Light in shadow, further than the eye can see
In partnership with the Valentin Hauÿ Association, named for the founder of the first school for the blind (which educated Louis Braille), French optician group Optic 2000 has created “As Far As the Eye Can See.”
The work was conceived by Australie.GAD and consists of A.I. images created from the vivid memories of visually impaired people.
Each subject sat with photographer Marc Da Cunha Lopes and described a memory. Lopes then engaged A.I. software to tailor the resulting images for as much fidelity to the experience as possible.
It’s a compelling exercise, making prompts from the narrative filminess of an experience. Intense emotions surface—like the moment when, as a child, Paralympic medalist Trésor Makunda realized what he wanted to be. In the resulting image, a little boy and his mother appear in an ’80s-style kitchen. Sun pours through the window, and the woman’s arms are raised ecstatically, the boy’s head lifted toward her. Both have their backs turned to the camera.
“Any channel that allows me to transmit the best of myself to others is fundamental to me,” Makunda says of the campaign experience.
The images appeared in the gallery Atelier 13 Sévigné in Paris from April 5-8, raising awareness for each artist’s unique disability. Each featured braille translations of signage. An accompanying website provided audio descriptions. Proceeds from the works, which were put on sale afterward for $800 apiece, will go to the Valentin Hauÿ Association to provide cultural and sports activities for the blind and visually impaired.
The agency hoped to demonstrate how A.I. can improve people’s lives when used responsibly.
Click on each image to enlarge:
CREDITS
AUSTRALIE.GAD
Co-president: Gilles Masson
Associate General Manager – Creation: Philippe Boucheron
Associate General Manager: Thierry Taglioni
Account Director: Margaux Gilles
Account Manager: Ulysse Boudot
Project Manager: Margot Charrier
Artistic Directors: Tom Camus, Guillaume Paulus, Charles Coussot
Copywriters: Tom Camus, Guillaume Paulus, Barthélémy Desplats
Digital Art Directors: Alix Chabagny, Quentin Sautour
Web Developer: Frédérique Devaux
Head of production: Thomas Laurent
Creative Producer: Jean-Luc Chirio
Photographer: Marc Da Cunha Lopes
Post-production: Firm
Sound Post-production: Plouf
LOVEBOAT CREDITS
Director: Nan Feix
Executive Producer: Marine Garnier
OPTIC 2000 CREDITS
Communications Director: Sandrine Ladoux
Advertising/External Communications Manager: Pierre Vinogradoff
VALENTIN HAÜY ASSOCIATION CREDITS
Communications Director: Emilie Lebre
MUSIC
“Geist rouge”
Composed by Flavien Berger
Extract from “Tout le Monde Aime Jeanne” (Film soundtrack)
Les Films du Worso exclusively licensed by Pan European Recording
Edited by Les Films du Worso / Rêverie
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
