Is Your Dog an Imposter? These Ads From Oceania Answer All the Really Tough Questions

This week, Muse sibling Ads of the World shines its spotlight on the Oceania region. Highlights include: the solemn replacement of a defunct beer keg, discovering your dog’s true canine identity and assembling a substitute rugby team.

Carlton, ‘Long Live the Keg’

Crafted with Clemenger BBDO, this spirited spot ingeniously captures the solemnity of a keg’s final moments. Will another one usher in a new era? Cycle of life!

Les Mills, ‘Choose Happy’

Shot on location in New Zealand, this mini-epic from nice&frank stars Brett Goldstein in a sad, intense workout. Suddenly, he’s transported to one of the happiest places on Earth. The film also features Māori actress Acushla-Tara Kupe, making her international commercial debut.

Telstra, ‘This Is Footy Country’

As the Emus face a game-day crisis, club president Mick takes charge to ensure they don’t forfeit, rallying an impromptu team of replacements. Here, Telstra celebrates unsung heroes—players, supporters, fans and volunteers—who play a vital role in the soccer club’s success.

Safer Gambling Aotearoa, ‘Nan’s Song’

In this narrative developed with agency Stanley Street, a touching tale unfolds. It underscores the importance of recognizing the signs of potential gambling addiction. There’s a poignant melody, too.

Smackos, ‘Is Your Dog an Imposter?’

Is Fido squawking or producing pails of milk? Maybe that’s not a pooch after all. Adam&eveDDB’s work encourages owners to order a Smackos Dog Test Kit to learn the shaggy truth.

Sky, ‘The Watch | Life Needs More Sky’

This campaign by DDB Aotearoa and director Joel Kefali unfolds on a scenic New Zealand farm. It presents classic movie and TV quotes, delivered by a cast of our furry friends. (That’s a real pooch, no imposter!)