Big Game: Budweiser's Clydesdales Trot to the Rescue

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.

Who needs internal combustion? Let’s hoof it old school!

When a winter storm stops Budweiser’s delivery trucks, the Clydesdales step up in a Super Bowl :30 from FCB New York and Emmy-winning director Henry Alex Rubin:

My, the nostalgia is thick as a blizzard in that one. Americana, too.

A Labrador Retriever makes an appearance, too, echoing Bud’s famous 2014 SB spot, “Puppy Love.” Also on hand: Fred Dana, an actual suds wholesaler. The Band’s “The Weight” rumbles along on the soundtrack.

“Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy,” said Kristina Punwani, who helms Bud’s marketing. “We knew there was no better way to show Budweiser’s continued commitment to delivering for its fans than with our biggest celebrities.”  

Those celebs, the Clydesdales, will make appearances around Las Vegas in the Big Game run-up. So you won’t want to wear your nice new shoes until the sweepers roll by.

CLICK HERE to watch all of this year’s Super Bowl commercials as they’re released.