Newsletter
Events
Yahoo Scares Up Email Horror Stories for Halloween
This stuff's TS;DR: 'Too Scary; Didn't Read'
Is anything more terrifying than receiving an email response of one word or letter followed by a period?
Well, yes. Many things. Still, given the right circumstances, it can make your blood run cold.
Yahoo and Conscious Minds play on such fears in the first of three Spooky Season social shorts below. It’s part of a silly series dubbed “TS;DR: Too Scary; Didn’t Read,” which sends up Hollywood horror tropes.
She’ll be fine, K?
Next, a missed message from school precipitates a screamy shower scene:
Finally, we learn that even vampires must present confirmation emails to attend the hottest All Hallows bash:
The campaign broke yesterday across most social platforms. It follows last year’s “The Horrors of Reply All.”
Kemma Kefalas, who leads Yahoo Creative Lab, describes the latest work as “a love letter to horror fans of every generation.”
“We’re talking to anyone who’s ever been haunted by their inbox. For us, it’s about leading with culture and humor to bring people into Yahoo’s corner of the internet.”
Related: e.l.f.’s ‘Magical Sisters,’ Bill Murray’s ‘Ghostbusters’ Riff and More Halloween Highlights
