Jay Randolph Wright of Little Beach Harvest on Reading the Room 

And painting a vivid picture to clearly convey ideas

Jay serves as the product marketing manager for Little Beach Harvest, where he plays a pivotal role in shaping the brand’s identity and expanding its presence in the New York market. Jay fosters relationships with other brands through social events and strategic collaborations, while also curating a product selection that highlights the creativity and craftsmanship of the Shinnecock Nation and its citizens.

We spent two minutes with Jay to learn more about his background, his creative inspirations and recent work he’s admired. 

Jay, tell us …

Where you grew up, and where you live now. 

I grew up in the Bronx and Southampton, N.Y., on the Shinnecock Reservation. I split my teen years between both until I finally moved to Shinnecock, where I currently reside. 

How you first got interested in cannabis.

My interest in cannabis grew as I matured and my perspective broadened. I found myself drawn to its natural ability to enhance mood and foster connections. It started in social settings, where friends and I would gather for parties or casual hangouts, sharing laughs, stories and freestyle raps. It’s a path that began with community and curiosity and evolved into a genuine respect for what this plant can offer.

One of your favorite projects you’ve ever worked on.

Creating the Little Beach Harvest brand. This project was deeply personal and meaningful. Branding is more than just logos or colors—it’s about weaving together stories, values and aspirations. What made this truly special was seeing it resonate with our community and give a voice to our shared culture and heritage. This work isn’t just about business; it’s about ensuring that the generations who come after us have something they can look on with pride. For me, it’s about creating something a legacy that matters.

A recent project you’re proud of.

During our first year in business, my colleague Sean Boyd and I hosted events, working hard to build something meaningful. My favorite was the 4/20 event we hosted at Little Beach Harvest. Sean and I poured our energy into making sure we invited the right people, created the perfect vibe and got the word out about our Native-owned retail location. The hard work paid off in a big way. We ended up hosting over 1,400 people. You can check out our events on our Instagram page.

The biggest challenge cannabis marketers face today, and how to approach it.

It’s frustrating to see alcohol, which is linked to significant harm and fatalities, marketed so freely, while plant-based solutions that help people are stifled. The restrictions feel counterproductive and create unnecessary barriers to connecting people with the support they deserve.

One thing about how the cannabis industry is evolving that you’re excited about.

It’s bringing together people from all walks of life and there’s a shared desire to see everyone succeed. Giving back to the community is a core value, and seeing that happen in meaningful ways is huge. Plus, the creativity emerging around the plant and new ways of consumption is incredible. It’s opening up so many possibilities

Someone else’s work, in cannabis or beyond, that you admired lately.

I’ve always been a fan of Wiz Khalifa and his love for cannabis. He’s been a big part of my music and cannabis journey.  

A book, movie, TV show or podcast you recently found inspiring.

I love the Tom Clancy books. Rainbow Six is my favorite. I also enjoy Stephen King books—and the movies based on his books. I’m a huge Robert Kirkman fan, most notably The Walking Dead. The TV show Hot Ones is another favorite.

A visual artist or band/musician you admire.

Childish Gambino, Wiz Khalifa, Kaytranada and Jungle. 

Your favorite fictional character.

Thanos or Kilmonger from the Marvel trilogies.

Someone worth following on social media.

Little Beach Harvest and Shinnecock Indian Nation. 

Your main strength as a marketer/creative.

My ability to read the room and adapt my approach to connect with people. Whether through conversation or visuals, I have a knack for painting a vivid picture in someone’s mind to clearly convey my ideas.

Your biggest weakness.

My biggest challenge is maintaining momentum when I’m not in a motivating environment. However, I see this as an opportunity to develop my ability to stay self-driven. I’ve been working on creating my own sources of inspiration and building routines that keep me focused and productive.

Something people would find surprising about you.

I make music and stream video games. 

What you’d be doing if you weren’t in the cannabis industry.

Working for myself as a consultant, helping people ideate and create brands so they can achieve their goals.