2 Minutes With … Steffany Bane Carey, SVP & GCD of Syneos Health Communications

On making human connections

Steffany is a creative director, author and storyteller with over 20 years of experience. From CPG to beauty, entertainment and health, Steffany has developed campaigns, platforms and launches across local and global markets.

She is a well-known writer, public speaker and thought leader. Steffany has given a TEDxYOUTH presentation on “Words of Advice to my 12-year-old Self,” and  authored the best-selling off-to-college book, I’ll Miss You Too.

We spent two minutes with Steffany to learn more about her background, creative inspirations and recent work she’s admired.

Steffany, tell us …

Where you grew up, and where you live now. 

I grew up in Wilmington, Del. Now I live north of NYC in Bronxville. 

How you first got interested in health. 

I was raised with a high awareness of and the importance of physical health, mental health and helping people. That being said, my first job in health was happenstance. 

One of your favorite projects you’ve ever worked on.

3 Musketeers wanted to make itself relevant to a teen audience. Inspired by its shiny packaging and the fact the simple nougat-filled bar could be a moment of sweetness, we called the campaign “Throw Shine” (during a time where “throwing shade” was all the rage.) We put positive messages on packaging that acted as conversation starters. We created three different videos that intertwined stories but had different POVs.

A recent project you’re proud of.

We did a short film for NMOSD which is a rare disease that effects your central nervous system—the body ends up attacking itself. The disease is debilitating, taking people’s sight and mobility for many with a chance of relapse that haunts those with the condition. Because of its rare nature, the result is extremely isolating and many suffer in silence. So, we gave them a forum to connect. We wanted to emphasize they are part of a strong and supportive community. 

One thing about how health is evolving that you’re excited about. 

Innovations in health and science are happening at an increasingly rapid pace. The power of AI to advance medicine is endless. I’ve had the pleasure of talking to inspirational human minds that are powering this data. 

Someone else’s work, in health or beyond, that you admired lately. 

Alexis Bittar’s Jules and Margeaux series. What a fresh take on retail. 

A visual artist or band/musician you admire. 

The artist JR. He is next level. 

Someone worth following on social media. 

@JR 

Your main strength as a marketer/creative. 

Being able to connect with and understand people. Also, being able to take your work seriously (but yourself not so much).

Your biggest weakness. 

Nachos.

Something people would find surprising about you. 

I have a large library of random facts in my head that can reveal themselves at any moment. 

What you’d be doing if you weren’t in health. 

Writing for SNL.