Suits Star Gabriel Macht Battles a Bear, and Other Great Beer, Wine and Spirits Work

Plus: A band T-shirt does not a bromance make

In honor of the 350th campaign added to the “Beer, Wine and Spirits” collection at Muse sibling Ads of the World, we present some recent favorite spots.

Ceres, ‘Bromance’

Agency: We Are Social

“Bromance” follows two strangers in a bar wearing the same band T-shirt. Instantly, the protagonist envisions a whirlwind of shared adventures—concerts, burgers, video games and Ceres Strong Ale—all brought to life through a lively claymation. Set to “Reality” by Richard Sanderson, the dream shatters when his new friend orders a different beer. The final message, “Nobody’s perfect,” reminds us that differences make friendships more interesting.

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Wines of Chile Association, ‘Taste the Untamed’

Agency: DAf

This global campaign showcases the indomitable spirit of Chilean wine alongside the simple luxury of experiences shaped by the country’s majestic landscapes. With a focus on premium quality and sustainability, the film aims to elevate Chilean wine on the world stage.

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Bear Fight Whiskey, ‘What’s Your Bear Fight?’

Agencies: Supernova and O Positive

This dust-up stars Gabriel Macht, asking: “What’s Your Bear Fight?” Best known for his sharp, confident role as Suits’ Harvey Specter, Gabe embraces life’s challenges with humor, charm and a good whiskey. Off-screen, he’s no tyrant—just a guy who values whiskey, great conversation and the joy found in everyday battles.

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