Newsletter
Showcasing Great Work From Singapore and Thailand
Ranging from a spin on John Wick to explorations of resilience and empowerment
Below, we explore some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.
Roddonjai, ‘Don’t Let Anyone Devalue Your Car’
Agency: VML Group Thailand
Inspired by the John Wick universe, this film delivers a cinematic spin on the everyday chaos and frustrations of selling a used car online.
Workplace Safety and Health Council, ‘Brotherhood’
Agency: Double Exposure
This short demonstrates that safety measures are only as effective as the people who follow them. It tells the story of a high-rise construction team member, and the potential consequences if safety protocols are ignored.
Income Insurance, ‘Between Two Chargers’
Agency: BBH Singapore
Two EV drivers—played by Singaporean comedians Eugene Soh and Fadzri Rashid—are seen charging their cars in the middle of nowhere. The eDrivo-insured friend teases the other, which sets up a cute punchline.
National Council of Social Service, ‘Beyond The Label’
Agency: Double Exposure
Inspired by true stories of resilience and empowerment, this campaign follows Jane as she celebrates her promotion. It showcases the profound impact of a supportive team in creating an environment where everyone can thrive.
Stop Shingles Thailand, ‘Don’t Let Pain Get in The Way of Your Happiness’
Agency: GREYnJ United
A powerful depiction of how the barriers formed by the excruciating pain of shingles can isolate us from those we cherish most.
