Entertainment

Forget calendar planning. Let the astrology gods take the wheel

by Muse

The event drew superfans and mega-brands

by T.L. Stanley

What 'Spider-Man: Brand New Day' can teach marketers about letting audiences see themselves in a brand

by Anusha Singh

The campaign worked so well because the idea came directly from the story

by Brian Rappaport

The brand’s lead for entertainment marketing shares insights from a career spanning music and fashion

by Luz Corona

Two factors set to transform the industry

by Muse

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