VW's 'Drivers Wanted' Returns for Big Game

The '90s are back with a vengeance

VW wants you to live your awesomest life and drive a Volkswagen while doing it. The automaker is also leaning into ’90s nostalgia in an effort to reverse a sales slump So, for the Super Bowl, VW has revived its Clinton-era “Drivers Wanted” line via Johannes Leonardo and director Leigh Powis of ProdCo. House of Pain’s “Jump Around” from 1992 provides the soundtrack.

Indeed, there’s much merry leaping and general good timing in the extended-cut below. We get a very vibe-y montage, with lots of quick cuts propelled by sound and motion.

The commercial plays it extremely safe. It could be touting almost any brand, auto or otherwise. But in these cray times, we’ll take feel-good imagery and reminders of better days. Most of us could use some nostalgia and safety right about now.

That presumably includes VW, which has struggled of late. The spot harkens back to one of its most fruitful eras, with the New Beetle capturing a generation’s imagination and a long road of cultural relevance ahead.

“Our passion has always been about our cars and our people; our drivers, our dealers, our employees,” says Kjell Gruner, president and CEO, VW Group of America. “This campaign celebrates that connection and invites everyone to share in the joy of driving a Volkswagen.”

A 30-second edit will air during the second-quarter of Sunday’s SB60 telecast on NBC. The :90 above begins breaking today across various platforms.