Rob Riggle Plays a Guac Guru for Avocados From Mexico

It's an NFL-themed AI experience in lieu of a Super Bowl ad

Avocados From Mexico slathers on the guacamole and AI hella thick for the NFL postseason. Rob Riggle plays a guru who offers game predictions.

Actually, Riggle’s avatar provides the analysis, via AI. Located here, the content’s highly personalized and constantly updated. It’s based on factors like depth charts and player injuries, keyed to users’ names and favorite teams.

Rob’s there just for you, a bro to watch games with, prophesying outcomes and plays. He provides recipes, too. Who needs a flesh-and-blood bestie?

“By blending real-time football data, technology and the undeniable appeal of our avocados, we’re creating an experience that not only engages fans with the sport they love but also enhances their celebration of game day,” says brand CEO Alvaro Luque.

This approach from agency 270B (with input from SportsDataIO) feels in sync with modern times. It’s a nod to the proliferation of automated experiences across sports, providing a measure of entertainment and utility. Plus AFM saves a bungle by not actually running a spot on the Big Game.

Now, some consumers loath overly AI-driven commercials. Here, at least, form fits function. You can’t have Rob on call for constant shoots, after all. And the tech’s intrinsic to the campaign, not a crutch or cheat.

“We love pushing the envelope of what’s possible,” says 270B CEO Kristian Bottini, CEO of 270B. “‘Prediction Pit’ builds on last year’s foundation but evolves it” by providing a fun, “statistically grounded experience” leading into (and during) SB60.

Adds Riggle: “I get to deliver predictions that truly evolve with every matchup. Calling the next play? I got you. Calling for more guac? I got you there, too. Think of me as your gameday analyst who takes his guac as seriously as his stats. And trust me—this is just the beginning. I’ll be dropping fresh predictions all season long.”