AI
Past and present collide, but it's strictly casual
Directors could create as they saw fit. But they couldn't change the dialogue
Why some AI projects fall apart when creatives are brought in too late
He's all about big-picture brand thinking
Originality, taste and critical thinking are key
'The Last Real Man' doesn't fake it (much)
by Sabina Hesse
Muse chats with director Zack Seckler
AI can't originate. It never invents
Using tech to enhance, not replace, traditional processes