Clio Health Second Deadline 25

Doritos Reveals 'Crash the Super Bowl' Winner

'Abduction' will air in the first quarter

Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.

The votes have been tallied and a winner chosen in Doritos’ “Crash the Super Bowl” UGC contest.

“Abduction,” created by Dylan Bradshaw and Nate Norell, scored the pair $1 million, a trip to the Super Bowl in New Orleans and a first-quarter commercial slot during the game.

Bradshaw and Norell are best friends and co-directors of the brand’s 25th Super Bowl ad. In the spot, a true believer in extraterrestrials learns the truth is out there … and wants some Doritos.

“This year’s Crash the Super Bowl contest winner is the ultimate embodiment of Doritos’ ‘For the Bold’ ethos. They truly pushed the bounds of creativity,” says Tina Mahal, SVP of marketing at PepsiCo Foods North America.

“We can’t wait to showcase their vision on the biggest stage in advertising, as we know the spot will inspire our fans to continue stepping outside of what is expected,” she says.

Clio Health Champions 2025