Piles of Body Hair Sing for Manscaped in SB60

A cutting refrain, to be sure

Hit it, hairballs! The googly-eyed refuse from men’s beards, backs and other B-parts belt out a tune in Manscaped’s Super Bowl debut from Quality Meats.

Here are some lyrical highlights—or, more accurately, a few lines from the song:

“Once I danced upon your chest.
Covered your pecs, I did my best.
I was your scruffy loyal friend,
Sworn to protect your dimpled chin.
But you stabbed me in the back
When you sliced me from the patch above your crack…”

“We wanted to create something America’s eyeballs have never seen before,” says agency co-CCO Gordy Sang, “and not go the typical Super Bowl route of using a hot new celebrity for the sake of a hot new celebrity. So, we went the exact opposite direction: grotesque-yet-weirdly-lovable singing hairball monsters who are ultimately chopped off and thrown away.”

The Perlorian Brothers directed via MJZ. In a sea of nostalgia and celebs on the Super Bowl, this one might just be—wait for it—a cut above. Though mostly it’s just memorably stupid. Which is probably good enough.