Apple Captures Global Response to Bad Bunny's Epic Halftime Show

Part of the 'Shot on iPhone' series

Sometimes, gauging the true power of an event requires turning the lens on its audience. The latest “Shot on iPhone” film does just that, vividly capturing global reaction—and the depth of emotion—around Bad Bunny’s Super Bowl halftime show.

 

 

 

 

 

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Using the tech giant’s iPhone 17, 23 photogs shot the footage across 11 time zones. Eschewing product hype, the piece focuses on the shared cultural experience.

That approach yields impressive results, distilling what Bunny’s performance meant to millions in the moment. We get a bold fusion of music and media, a transcendent exploration of cultural joy on a massive scale.

The images of real folks gathered together to view the show add a sense of intimacy. Though the gig was big big big—and for some, controversial—it was, ultimately, of the people and for the people in all the ways that matter.

Apple launched the clip across its Instagram channels and social platforms (including Apple Music, natch).

CREDITS

Agency: Apple in-house
Director: Mike Carson
Production Company: HPLA
Global Production: Thursday’s Child
VFX & Color Grade: Trafik
Audio Mix: Jack Goodman
Editing: Exile
Music: “DtMF” by Bad Bunny