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Reggie Bush Chills in Nissan's Heisman House
Call it a comeback
They couldn’t freeze out Reggie Bush forever.
This week, the former star USC running back emerges from a frosty chamber in the latest installment of Nissan’s beloved “Heisman House” campaign.
Bush debuts in da House just months after reclaiming his 2005 Heisman Trophy. College football’s biggest prize which was taken from him in 2010 amid allegations that he received money and gifts in violations of NCAA rules.
That’s … cold. Especially in today’s NIL era, with elite college players reaping brand benefits and bucks all the time.
Anyway, for Reggie, all’s forgiven.
Now, the newly-thawed dude must catch up on what’s been going on during the past 14 years at the House. Schtick about VR and social media ensues in vignettes directed by Biscuit’s Aaron Stoller.
Also appearing: Heisman winners Jayden Daniels, Baker Mayfield, Robert Griffin III, Mark Ingram, Tim Tebow, Desmond Howard, Billy Sims, Steve Spurrier and more. TBWA\Chiat\Day N.Y. developed five ads, hyping the 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue and other vehicles.
“‘Heisman House’ is more than just a campaign. It’s become a part of culture, woven into the fabric of people’s hearts, and something they eagerly anticipate each year,” says Marisstella Marinkovic, Nissan U.S. VP and CMO.
Amid the usual silly humor and manic team mascots, Reggie’s newsworthy presence should provide an extra push into the public consciousness. He’s down with the “Push,” after all.
“When it was first announced that Reggie was getting his Heisman trophy back, fans on X immediately started speculating” about Bush joining the House, Marinkovic tells Muse. “Just having Reggie Bush on set with all the other Heismans was great to see. Everyone was so excited for him.”
“Jayden Daniels, a longtime fan of Reggie’s and the newest Heisman, was starstruck and the two exchanged jerseys,” she says. “It was a really sweet moment and just showed how much winning the Heisman trophy really bonds the players together.”
As part of the initiative, EA Sports is hosting an activation for its College Football 25 title. In October, players can register to compete virtually to win a Nissan Kicks1 and other prizes.
