Nissan
After 15 years, automaker radically changes its annual NFL-themed campaign
Big brands open their playbooks
by
Amy Corr
Candace Parker, Kenny Smith ride along
With Alabama's Bryce Young, NFTs and a whole virtual world
Fan tweets inspired this year's wacky plots
TBWA takes a 33-hour road trip
This year's playbook includes NFL games
A look at their short- and long-term strategies
Ride along with TBWACD and Wayne McClammy









