Sports Betting Brand Stages Robot Soccer Romp

When tech gets playful on the factory floor

In the :45 below, a bunch of industrial bots scrawl numbers on their breastplates and indulge in a spirited game of soccer. Productivity tumbles. On the plus side, these automatons aren’t subjugating humans. That’s something.

La Maison Créative Justement crafted the work for French sports gaming platform Unibet.

“During the development of the campaign, we explored multiple creative routes to bring this film to life,” agency co-founder and managing director Nathalie Cortial tells Muse. “While AI was naturally part of the conversation, we chose to shoot in a real location to ground the film in realism and authenticity.”

“Setting the film in a large warehouse strengthens this immersion: a raw, authentic space that allows for dynamic staging, playing with scale, aisles, boxes and light, bringing a true cinematic dimension.”

Real soccer players took part “to achieve accurate, natural movement,” she says. The robots were then designed in 3D and added in post-production.

“This approach allowed us to tackle the campaign’s key challenges,” such as staging an immersive spectacle and bringing the relationship between bots and humans to life.

Dorian Langenbach and Daniel Titz direct with appropriate future-schlock whimsy through Wanda Productions.