In Star-Studded PSA, a Winning Mindset Starts With Good Mental Health

Featuring A'ja Wilson, Francisco Lindor, Alex Bowman and many more

Hearts and minds meld in the Ad Council’s latest PSA.

More than a dozen top athletes champion the power of good mental health for winning on and off the field.

Hand hearts and head-pointing top their playbook as simple yet memorable symbols of holistic well-being.

This upbeat message, part of the broader “Love, Your Mind” initiative, makes smart use of beloved players for a relatable appeal.

It focuses on winning—but not in a mega-intense Nike way. Instead, sports triumphs serve mainly as a metaphor. We understand that trophies aside, personal fulfillment and self-acceptance are the biggest Ws of all.

“We’re opening up new conversations that are authentic, inspiring and deeply impactful,” says Ad Council CEO Lisa Sherman.

Stagwell agencies 72andSunny, Assembly Global and Hunter helped develop the campaign with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation.

Here’s the PSA lineup:

• A’ja Wilson, WNBA
• Alex Bowman, NASCAR
• Ali Truwit, Paralympic Swimmer
• Bijan Robinson, NFL
• Chloe Kim, USA Snowboarding
• Coby White, NBA
• Diego Luna, MLS & USMNT
• Francisco Lindor, MLB
• Jack Eichel, NHL
• Karl-Anthony Towns, NBA
• Macey Hodge, NWSL
• Noah Lyles, USA Track
• Paige Bueckers, WNBA
• Quinton Byfield, NHL
• Russell Wilson, NFL
• Tim O’Connell, PRCA
• Tim Ream, MLS & USMNT

(The biggest night in sports marketing is almost here. Celebrate this year’s creative champions at the 2025 Clio Sports Awards, hosted by ESPN’s Katie Feeney. Tickets available now.)