Hugh Jackman, Ryan Reynolds Don't Need Luck for Sailing
Redheads are welcome aboard in this spot for Mondays.com and BONDS
Ryan Reynolds is very concerned about old-time nautical superstitions in a spot promoting Monday.com’s partnership with The BONDS Flying Roos, the sailing team RR owns with his pal Hugh Jackman.
The pair star in a :60 from Maximum Effort that finds Reynolds panicked after reading a Nautical Almanac from 1902. He insists they can’t have a redhead aboard. Plus, they need a cat to ward off spirits and they cannot, under any circumstances, change the boat’s name. Jackman calmly reminds him that BONDS’ sailor Tom Slingsby is a redhead and the remaining rules have also been broken.
With Monday.com powering the team’s ops with an AI-driven platform, the pair isn’t “totally f***ed.”
The ad coincides with this weekend’s ENEL Rio Sail Grand Prix. Australia’s SailGP team hopes to climb from second to first place for the season.