2 Minutes With ... Jay Prasad, CEO of Relo Metrics

On the launch of Relo Census and the work ethic of Federer and Kobe

Jay Prasad has been working in the technology and software sectors for over twenty years and has extensive executive leadership experience within ad tech and the metrics and measurement industry, at both large companies and start-ups.

Jay is currently the CEO for Relo Metrics, a sports sponsorship intelligence platform. Using advanced computer vision-based artificial intelligence, Relo Metrics enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. 

We spent two minutes with Jay to learn more about his background, his creative inspirations and recent work he’s admired.

Jay, tell us…

Where you grow up, and where you live now.
I was born in Queens, New York, and grew up in Milwaukee, Wisconsin. Currently, I reside in Carlsbad, California, close to San Diego.

Your earliest sports memory.
My first tennis lesson at the age of five stands out as a significant memory. Additionally, I vividly recall going to my first baseball game when I was around six.

Who are your favorite sports team(s).
I wholeheartedly support the University of Wisconsin sports teams and, of course, the Green Bay Packers.

Who are your favorite athlete(s).
Roger Federer and Kobe Bryant are at the top of my list. Both have inspired many with their exceptional talent and work ethic.

Your favorite sports show or podcast.
The Herd. It offers insightful commentary and a fresh perspective on sports.

Your favorite sports movie and/or video game.
Moneyball is my favorite sports movie. Its innovative approach to baseball is truly compelling.

A recent project you’re proud of.
Our work with women’s soccer in the U.K. and the launch of Relo Census, which aims to enhance fan engagement and insights.

Someone else’s project that you admired recently.
I was impressed by the NFL’s campaign surrounding flag football. It’s fantastic to see how it’s opening up the game to a broader audience around the world, and the creative execution is incredibly entertaining.

Something coming up for your organization that you are excited about.
We’re on the verge of launching a new product designed to capture more measurements from fans at live sporting events and concerts. The potential for enhancing fan engagement is exhilarating.

What can sports do that nothing else can.
Sports have a unique ability to unify people through shared moments and foster a true affinity for teams, players and the sports themselves.

What you’d be doing if you weren’t in the sports world.
I’d likely be measuring something else—data has always been a passion of mine.