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Plus: the launch of the Golden State Valkyries and more
Arch rivalries—like McD's and BK, Coke vs. Pepsi—help rally customers
Why BK shined while McD's badly stumbled
'The Last Real Man' doesn't fake it (much)
by
Sabina Hesse
And artists shouldn't sign with brands just for the money
Creating shared emotions and memories at scale
She helped develop the acclaimed 'Kids Help Phone' mental health campaign
The return of the irrational as a genuine communicator
by
Brian Deady
