Jonas Brothers Battle AI Slop for Almond Breeze

As real as it gets. Probably

How meta is too meta? For some, the mini-epic below from Blue Diamond’s Almond Breeze, featuring the Jonas Brothers, might just qualify.

For nearly 3 minutes, McKinney and CYLNDR Studios skewer celebrity tropes, marketing cliches and automation overkill. This effort scores thanks to sharp writing and acting plus a light, irreverent tone—even if spoofing AI feels a tad 2024.

AI made them shirtless. It’s more human than we ever imagined.

The team strove to “poke at the cultural conversation around AI slop, using humor to highlight how easy it is to generate content today, but how rare it is to make something that actually resonates,” per campaign materials.

This feels like a smart brand tactic, positing Almond Breeze as a simple, healthier alternative to dairy. And the bros slap, shirts on or off.

Joe, is that really you in the kitchen? Did Nick just pixelate? I’ve assumed Kevin was a simulation all along.

Still, AI has become more or less an industry standard, which makes it increasingly low-hanging fruit for parody.

“We were very aware that skewering AI and marketing tropes could feel recursive, but that awareness is the point,” Omid Amidi, Co-CCO at McKinney, tells Muse. “Using AI to call out AI reflects where we see the industry heading in 2026, which is away from spectacle and toward authorship.”

“The work intentionally burns through the clichés so it can land somewhere quieter and more confident. Ending on ‘It’s really good’ isn’t a joke—it’s a corrective. When the noise fades, conviction is what actually cuts through.”

The full video and cut-downs roll out this week across OTT, OLV and social media.