Beyoncé Remakes Another Vintage Levi's Commercial

She plays a mean game of pool, too

Cue Beyoncé for a mean game of billiards in her latest denim-drenched Levi’s commercial reboot. Bey’s song “Levii’s Jeans” serves as the soundtrack.

The artist teamed up with Levi’s last fall for a fresh take on “Launderette,” one of the U.K.’s most beloved ads from the ’80s. “Pool Hall” riffs on a 1991 spot. In the new version, Beyoncé’s track—from her Grammy-winning album Cowboy Carter—replaces the Clash’s “Should I Stay Or Should I Go” as the tune du jour.

“Levi’s has always built on its rich denim history, reinterpreting it in new cultural moments and proving that reinvention is at its core,” says Kenny Mitchell, global CMO at Levi Strauss. “Pool Hall” seeks to “honor our heritage while breaking ground, giving fans a chance to personalize their Levi’s and express their unique style.”

By reinterpreting vintage creative, the brand seeks to make a fashion statement in the here and now. Bathed in Bey’s glow, this approach pushes advertising itself to the forefront of water-cooler conversation. (Where, sadly, it’s slowed to a trickle in recent years).

Similarly, Bey’s put her own spin on timeless country tropes, reworking classic themes with fresh beats for a new generation.

Thus, the superstar singer and Levi’s feel aligned in their missions, each taking a few steps back to vault ahead.

“For the second chapter in our collaboration, we had even more fun in reimagining the denim-on-denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor—all at once,” Beyoncé says in press materials. “We wanted to celebrate the duality of grace and power.”

Melina Matsoukas directed through de la revolućion/Prettybird.