LeBron James Spoofs 007 Flicks for Lobos 1707 Tequila

Victoria Justice co-stars in chill poker scenario

I spy … LeBron James and Victoria Justice, in a 007 sendup for Lobos 1707 Tequila.

They play a high-stakes poker game with some twisty wordplay. “They say a man’s poker face is not his real face, but a face he uses to hide the face that he’s afraid to face,” Victoria purrs at one point.

LeBron’s suitably suave. And he shows off his physical comedy chops in a cute bit with the waiter.

Play

He likes his limes “sliced, not squeezed.” Heh.

Just call him LeBond. Then again, don’t.

In 1962, Dr. No famously introduced Sean Connery’s 007 in a ritzy gambling scene. And then there’s Daniel Craig’s Casino Royale. This tribute puts a slick modern spin on such classic tropes.

“We approached this campaign with the intention of creating something entertaining, but also culturally relevant,” says Diego Osorio, Lobos founder and CCO. “Working with LeBron James and Victoria Justice was incredible, and I loved how they truly embodied their characters.” (Osorio himself embodies the part of the bartender.)

Oh, and everyone keeps their pants on. Unlike some tequila touters we could name.

Mssngpeces’ Marta Cunningham directed the :90, developed with Rosewood Creative.