Euro Streamer Made the Best Stranger Things Tie-In

From Deutsche Telekom. It's like something fans would make for other fans

Let’s join Mike in his basement for a Stranger Things cast reunion with series nostalgia thicker than tentacles and ’80s vibes that turn back the hands of time.

Dustin, Will and Lucas are on hand, too, as Deutsche Telekom touts its MagentaTV streaming service.

Billy Squier’s “Lonely Is the Night” bangs hard, and the guys watch fight scenes from Reagan-era flicks to help them prevail in the Upside Down.

As Stranger Things winds down, this marks a fitting evocation of both the series and 1986.

Finn Wolfhard, Gaten Matarazzo, Noah Schnapp and Caleb McLaughlin reprise their roles with gusto. And director Lachlan Milne, who served as a cinematographer on ST, strikes a mood that’s playful, eerie and charged with (brand-boosting) possibilities.

“The show has been a cultural touchstone,” notes Paul Knott, creative director at Adam&EveDDB London. “Our goal was to craft a campaign that captivates audiences, while respectfully celebrating the incredible legacy the Duffer Brothers created.”

Mission accomplished! Flicks like E.T., Back to the Future, Alien, Commando and The Empire Strikes Back power the narrative. The guys cobble together a weird device from old-school electronics that you just KNOW is going boom before the spot ends.

The color palette, sound design and shot framing hit home. It’s like something true fans would make for other fans. (If they also wanted to sell Magenta subscriptions, that is.)

At one point the brand’s “T” logo’s upside down. It looks happier that way:

Breaking today, the work runs through year’s end on TV, VOD, radio, social and other platforms in markets including Germany, Austria, the Czech Republic, Slovakia and Greece.