Carl's Jr. Sends in the Paris Hilton AI Clones

A hawt callback to her classic ad for the burger chain

The hyper-realistic nature of Paris Hilton’s celebrity feels tailor made for the AI treatment, which the Hollywood icon receives in cheeky style from Carl’s Jr.

The :30 below lampoons her famous Carl’s spot from more than 20 years ago. And this time around, Parises multiply like pixels spinning out of control.

In Paris’ carwash, when the wide-eyed dude asks “What is this place?” I wanna scream: “It’s 2026—deal with it!”

Nik Kleverov helped develop the campaign, which hypes Carl’s BOGO $1 Famous Star deal.

This homage doesn’t pack the era-defining punch of the original, obvi. Still, it’s goofy enough to please.

Paris’ presence is key. As ever, she’s effortlessly self-aware. Her antics always wink at convention.

This saucy schtick has endured for a couple of decades already. Thanks to generative tech, it might just last forever. (Heaven help us.)