Strategist Chanée Hylton on Crafting More Compelling, Representative Creative

#BlackTea Season 4, Episode 13

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In this week’s season finale, #BlackTea speaks with Chanée Hylton, a creative marketing strategist based in Brooklyn. Chanée describes her non-traditional path to advertising and breaks down key elements of a strong marketing strategy.

Chanée emphasizes the importance of strategists letting creatives use their insights to craft the final message. She highlights the unique perspective Black women bring to advertising due to their cultural richness and lived experiences.

Hear how becoming a mother has made Chanée more efficient and focused at work, reducing procrastination and imposter syndrome. Plus, you’ll want to find out about Melanin Noir, a Black beauty community Chanée co-founded to address the lack of resources for Black women. Get into it!

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