'Tracking Bad Bunny' Wins 4 Grands at Clio Music Awards

14 Grands awarded in all

DDB Latina Puerto Rico’s “Tracking Bad Bunny” scored four Grands at last night’s Clio Music ceremony. Actor/comedian Finesse Mitchell hosted the event at the Saban Theater in Los Angeles.

Fourteen Grand Clios were awarded all told:

  • Design Craft: “OK Go – Love (Official Video)” by OK Go
  • Digital/Mobile, AI & Emerging Technologies: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
  • Experience/Activation: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
  • Fan Engagement: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
  • Integrated Campaign: “Mustard x Mustard” by The Kitchen North America x Cashmere for Kraft Heinz
  • Live Music: “Bad Bunny’s No Me Quiero Ir de Aquí” by Sturdy. for Bad Bunny
  • Music Film & Video -“OK Go – Love (Official Video)” by 1st Ave Machine for OK Go
  • Music Film & Video Craft -“So Be It” by Softspot for Clipse
  • Music In Sports: “Victory (NBA on Prime Theme)” by Prime Video
  • Music Marketing Innovation: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
  • Partnerships, Sponsorships, & Collaborations: Branded Content & Collaborations – “Mustard x Mustard” by The Kitchen North America X Cashmere for Kraft Heinz
  • Use of Music Craft: “Reproductive Refrain” by duotone audio group for Forward Midwifery
  • Use of Music Innovation: “Crafting the One” by The Elements Music for General Motors
  • Use of Music in Trailers/Teasers: “One Battle After Another: ‘Rise & Shine’” by Tempest, Original Music & Sound for Warner Bros. Pictures

At the show, Ryan Tedder was presented with an Honorary Clio Music Award in recognition of his contributions to the industry. Michele Anthony, EVP of Universal Music Group, garnered the Clio Music Impact Award.

“Of the Year” Winners are:

  • Agency of the Year: DDB Latina Puerto Rico
  • Artist of the Year: Bad Bunny
  • Brand of the Year: Heinz
  • Label of the Year: Rimas Entertainment
  • Publisher of the Year: Universal Music Publishing Group
  • Songwriter of the Year: Bad Bunny

All of the winning work can be viewed here. And you can check out the Grands below:

Music in Sports
‌Branded Content & Collaborations
Prime Video
Victory (NBA on Prime Theme)
Entrant Company
Prime Video
Location
Culver City
Category
Use of Music, Sound, or Sonic Branding
Partnerships, Sponsorships & Collaborations
‌Branded Content & Collaborations
Kraft Heinz
Mustard x Mustard
Entrant Company
Cashmere x The Kitchen
Location
Chicago
Design Craft
‌Music Marketing
OK Go
Love (Official Video)
Entrant Company
OK Go
Location
Los Angeles, CA
Category
Art Direction
Digital/Mobile, AI & Emerging Technologies
‌Music Marketing
Bad Bunny
Tracking Bad Bunny
Entrant Company
DDB Latina Puerto Rico
Location
Guaynabo
Category
‌Other
Experience/Activation
‌Music Marketing
Bad Bunny
Tracking Bad Bunny
Entrant Company
DDB Latina Puerto Rico
Location
Guaynabo
Category
Digital/Mobile
Fan Engagement
‌Music Marketing
Bad Bunny
Tracking Bad Bunny
Entrant Company
DDB Latina Puerto Rico
Location
Guaynabo
Category
Partnerships
Integrated Campaign
‌Music Marketing
Kraft Heinz
Mustard x Mustard
Entrant Company
Cashmere Agency x The Kitchen North America
Location
Chicago
Category
Brand and Artist Collaboration Integrated Campaign
Live Music
‌Music Marketing
Bad Bunny
Bad Bunny’s No Me Quiero Ir de Aquí
Entrant Company
STURDY.
Location
LOS ANGELES
Category
Concerts
Music Film & Video
‌Music Marketing
OK Go
Love (Official Video)
Entrant Company
OK Go & 1stAveMachine
Location
Los Angeles & Brooklyn
Category
Music Videos
Music Film & Video Craft
‌Music Marketing
Clipse
So Be It
Entrant Company
SOFTSPOT*
Location
Los Angeles
Category
Cinematography
Music Marketing Innovation
‌Music Marketing
Bad Bunny
Tracking Bad Bunny
Entrant Company
DDB Latina Puerto Rico
Location
Guaynabo
Use of Music Craft
‌Use of Music
Forward Midwifery
Reproductive Refrain
Entrant Company
duotone audio group
Location
New York
Category
Music Supervision
Genre
Licensed
Use of Music Innovation
‌Use of Music
General Motors
Crafting the One
Entrant Company
The Elements Music
Location
Los Angeles
Genre
Adapted
Use of Music in Trailers/Teasers
‌Use of Music
Warner Bros. Pictures
ONE BATTLE AFTER ANOTHER: “RISE & SHINE”
Entrant Company
TEMPEST Original Music & Sound
Location
New York / Los Angeles
Category
Theatrical Trailer/Teaser
Genre
Original
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Amy Corr