Yuzu Dating App Urges People to Mix, Mingle—and Vote

Asian American community-focused effort adds a twist to ‘fostering meaningful connections’

Yuzu’s new dating app for Asian Americans adds a voter initiative for the upcoming U.S. election as a way to foster more meaningful connections. 

Launched in January, Yuzu is primarily intended for Gen-Z and young Millennials—the core age group the effort is targeting for the November election.

“We’re focusing on first-time voters and those who might not feel super engaged yet with the political process,” says Cindy Lim, head of brand and marketing for the company. 

The goals are to make voting feel accessible and relevant to this demographic, while empowering young Asian Americans to feel like their voices matter. 

Yuzu has partnered with the Boba Guys, purveyors of popular bubble milk tea drinks, and APIAVote, a nonpartisan nonprofit designed to engage and educate the Asian American and Pacific Islander communities. Both are perceived as culturally relevant platforms that resonate with Yuzu’s audience.

Earlier this year the dating app partnered with APIAVote to carry out a national survey in an effort to better understand young Asian Americans’ views, voting behaviors, and election concerns. 

Yuzu will use social media, in-app notifications and its partners to spread the word.

To create a fun community experience in a casual setting, pop-up events will appear in Las Vegas, Atlanta and Miami. Voting resources will be available on-site. 

“The #YuzuYourVote drink is the centerpiece. It ties everything together and gives people something memorable to associate with the campaign,” says Lim.

Yuzu seeks to join with local influencers and press to reach as many young voters as possible. Pins and stickers will also be used to create buzz.

“The most important thing about this initiative is that it’s not just about the 2024 election—it’s about creating a culture of civic engagement in our community,” says Lim. “We want young Asian Americans to feel like they have the power to make a difference, not just this year but for years to come.”