Whisker Introduces the Perfect Present for Your Favorite Cat: a Cardboard Box

It's $899 ... because it comes with a little something for pet owners, too

Are you looking for an awesome gift to make Fluffy smile? The Cardboard Box Pro awaits! It’s fashioned from premium recycled pulped paper and features flaps that … flap.

Your cat will love it. But is it worth the nearly $900 price tag?

That depends on how desperately you need what’s inside: a Whisker Litter-Robot 5. Which, if you’re not in the know, lets kitties relieve themselves without the stink and mess of a traditional litter box.

“We wanted to take one of the oldest jokes in cat ownership—that they’ll choose the box over the gift—and let that insight drive the campaign strategy,” CMO Hew Loyd tells Muse. “The Cardboard Box Pro is our way of delivering a smile this holiday season while also enabling us to build something bigger. It’s playful, purposeful and very much who we are as a brand.”

The initiative features a 12-day social giveaway offering one of the high-tech pet potties as a prize. And there are tie-ins with animal rescue orgs to help felines find forever homes.

Alas, even if you shell out for the Pro, Simba will still scratch up the sofa. Merry Boxmas!