Tito's Handmade Vodka Spokescart: Still on a Roll

More dry (martini) humor

The Tito’s Handmade Vodka spokescart—dispensing drinks and snacks like a shiny metal boss on wheels—returns this week in fresh ads from Arts & Letters.

“We love that Tito’s spokescart has taken on its own identity and established itself as the antithesis of a spokesperson,” says brand VP of marketing Taylor Berry. “The vignettes in these spots are simple and relatable—emblematic of our brand and product.”

“No celeb dialogue, no big sell, just a down-to-earth autonomous bar cart that transforms the good moments for the better through well-timed Tito’s cocktails,” Berry says.

This time around, the team strove to give the cart even more personality across sitcom-style set-ups directed by Madre’s Luisa Kracht.

These vignettes are just quirky enough to grab viewers’ attention, and the cart’s inevitable entry provides that little something extra.

Several carts were used for the four commercials. Each was built using parts from the broken carts featured in last year’s campaign.

Eschewing Ai and most CG tricks, almost everything was shot in-camera. This gives the spots a warm, realistic flavor. They go down mighty smooth.