Bubba Burger's Yeti Returns—and This Time, He's Grillin'

Chill creature digs summer cookouts

If your backyard security camera captures footage of a yeti at the BBQ grill, you better pray it’s just a commercial.

Which brings us to Bubba Burger’s not-so-abominable snowman, who stages a comeback in silly spots from the aptly named Familiar Creatures.

Dude’s mission is to “widen awareness” of the frozen fare and tempt more shoppers to try the freezer patties, agency co-founder Dustin Artz tells Muse.

“By focusing on the summer grilling season we’re meeting them where they are,” he says. “And knowing these will only live on social, we needed to create thumb-stopping content that will get their attention and break up their feed. Using humor works with the playful name and spirit of the brand and is a smarter way to talk about product attributes.”

“It was shot in summer in Richmond, Va. Nearly 100 degrees. By a grill. That’s a lot for a hairy yeti,” Artz recalls.

“It took 4 hours to get the actor into costume and makeup. The yeti wore a cooling suit underneath and had to frequently hang out in a garage to keep cool.”

“To top it off, a storm blew in, ending the day early. Agency, client, cast and crew frantically wrapped the set in the pouring rain. It was a great team effort all around!”

CREDITS

Client: Bubba Burger
Creative Campaign: “You Bubba Believe It”

VP of Business Development, Bubba Foods: Jamie Sakin
Creative Agency: Familiar Creatures
Co-Founder / Creative Director: Dustin Artz
Art Director: T. Scott Major
Copywriter: Ben Englander
Brand Director: Kate Luxton
Brand Strategist: Colleen Hiegel
Director: Dustin Artz
Production Company: Spang TV
EP: Melanie Cox
Makeup Artist: Christopher Osorio
Makeup Artist: Rocco Gaglioti
Food Stylist: Debi Shawcross
Production Assistant: Ryen Harris