Tango Soft Drinks Make Doing Hard Time So Much Fun

In VCCP London’s latest work for Tango, a prison warden busts dance moves so ludicrous, they should be illegal.

Combining Elvis Presley’s Jailhouse Rock gyrations with John Cleese-style silly walks might yield something like the frenetic foolishness in the :30 below.

Ben Tonge directed through VCCP content studio Girl & Bear. It’s kind of exhausting to watch, but oddly exhilarating nonetheless.

Tango’s all about riffing on criminal justice these days, as “Warden” follows 2023’s stupid crime-scene scenario. Such work helped drive a nearly 13 percent sales boost in the past year, the brand says.

Pouring on the subversive humor serves as a broad continuation of Tango tropes from the early-90s. Back then, pre-internet, “Orange Man” became a cause célèbre and one of the era’s most beloved (or possibly reviled) ads from the U.K.

Current efforts target Gen Z, with TikTok posts and OOH elements in the mix.