Ron Funches and Simply Spiked Want Your Peach Emojis So Bad

How juicy is comedian Ron Funches’ Simply Spiked spiel inviting folks to send late-night peach emoji texts? That all depends on your definition of juicy. (In other words, not very.)

But (butt?), Funches seems to be enjoying himself in a :45 from agency Mischief, asking fans to text ? to 73255 after 10 p.m. ET on March 24 for a chance to try four new flavors.

“Our day-one fans have been asking for peach flavors since we launched Simply Spiked Lemonade last year. Now we’re back with not just one, but four new Simply Spiked Peach flavors and things are getting juicy,” says Joy Ghosh, VP of above premium flavor at Molson Coors (which developed Simply Spike with Coca-Cola). “We knew we wanted to give our fans the first chance to try Simply Spiked Peach in a way that was just as juicy as the new flavors are. Enter Juicy Calls.”

Those sexy new flavors are Signature Peach, Mango Peach, Strawberry Peach and Kiwi Peach. Winners will receive 12-packs of the stuff—made with fruit juice and 5% alcohol!—delivered to their doors soon after texting that emoji. (And that’s all they’ll receive! Get your minds out of the gutter, people.) 

“As a recent obsessor over Simply Spiked Lemonade, I was thrilled when Simply Spiked asked me to help them raise the bar with the release of Simply Spiked Peach,” Funches says. “There’s nothing juicier than sending a late night text but sometimes that text is met with a less-than-juicy response. Not this time!”

Click here for complete contest info.