Morrisons' Oven Mitts Get Their Festive Groove On

It’s telling that Morrisons’ holiday ad, featuring oven mitts lip-syncing to Starship’s “Nothing’s Gonna Stop Us Now,” ranks among the most emotionally fetching festive commercials we’ve seen so far this season. 

The star fades a little when we consider it’s a distant facsimile of the joyful, vivid “Viva La Vulva” ad by Bodyform. But that’s not to take away from its merits! No celebs were used to boost its cred, and you get the big Christmas-feast shot, which is what the client wants most.

The work debuted during ITV’s Coronation Street, but it’s also expected to air across network staples like The Great British Bake Off, I’m a Celebrity and Goggle Box. Plus, it will run in cinemas ahead of The Marvels, the latest Hunger Games, and Taylor Swift’s The Eras Tour.

Within those windows, the great song will do the heavy lifting, and the cheerful singing mitts will give viewers ample reason to bob their heads.

The ad wraps with the “More Reasons to Shop at Morrisons” jingle, an awkward transition that can’t be helped. The supermarket chain also invites the U.K. public to “share the glove love” (don’t overthink that) with an oven mitt karaoke competition on social media, via hashtag #GloveOke. Winners could score a free shopping spree.

All this and more brought to you by Leo Burnett U.K.

CREDITS

CLIENT: Morrisons
ADVERTISING AGENCY: Leo Burnett UK
CCO: Chaka Sobhani
EXECUTIVE CREATIVE DIRECTOR: Mark Elwood
CREATIVE PARTNERS: Andrew Long, James Millers
CREATIVE DIRECTOR/WRITER: Gareth Butters
CREATIVE DIRECTOR DESIGN: David Allen
LEAD DESIGNER: Rupert Knowlden, Harry Ingrams
DESIGNER: Maddie Rourke
DESIGNER: Roxana Iriciuc
MOTION DESIGNER: Carmen Perez Jimenez
PLANNING PARTNER: Joe Beveridge
SENIOR PLANNER: Jenika Hadipour
SENIOR SOCIAL PLANNER: Benjamin Obadia
BUSINESS LEAD: Sophie Garrett
ACCOUNT DIRECTOR: Matt Paul
ACCOUNT DIRECTOR: Lorna Fernie
SENIOR ACCOUNT MANAGER: Gabriella Watts
SENIOR ACCOUNT MANAGER: Carys Parry
ACCOUNT EXECUTIVE: Meyaa Nelson
PROJECT DIRECTOR: Fahed Eichikhe
CHIEF PRODUCTION OFFICER: Emily Marr
AGENCY PRODUCER: Anna Cartwright
MEDIA BUYING AGENCY: Wavemaker
MEDIA LEAD:  Dan Jannings
MEDIA ACCOUNT DIRECTOR: Emily Gordon
MEDIA PLANNER:  Richard Bartlett
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Tim McNaughton 
EDITOR: Leo King @ Stitch Editing
PRODUCER: Ewen Brown
EP: James Bland
DOP: Tom Townend
FOOD STYLIST: Elaine Ngan
PRODUCTION DESIGNER: Olly Williams
PUPPETEERS: Olly Taylor and Lyn Robertson Bruce
PUPPETS: Andy Gent at Arch Model Studio
POST-PRODUCTION COMPANY: Black Kite Studios
VFX PRODUCER: Hannah Ruddleston 
COLOURIST: Richard Fearon 
VFX SUPERVISOR: Paul Wilmot
VFX TEAM: Matthew Hutchins & James Marshall
AUDIO POST-PRODUCTION COMPANY: String & Tins
SOUND ENGINEER: Adam Smyth
AUDIO POST-PRODUCTION PRODUCER: Alina Miroshnichenko 
MUSIC SUPERVISION: Dave Bass & Ronnie Olubayo @ Wake The Town