Michaels Unleashes a Yeti for Christmas

Big dude's a crafter at heart

Who rocks a big white beard, loves gifting and lives for the holidays?

It sure ain’t Santa!

In spots breaking today, Michaels Stores introduces a rad Yeti who assures us, “at my core, I’m a crafter.”

“We wanted to showcase the magic and joy of creating during the holidays, but with a fun twist,” says brand CMO Mandy Rossi. “The Yeti embodies that larger-than-life spirit we all feel when it comes to decorating for the season.”

This one’s much more jovial than Coffee-Mate’s bellicose beastie. Michaels merry monster probably cut out caffeine.

Oberland developed the seasonal silliness with director Oren Brimer of Gifted Youth. Anatomorphex designed the Yeti.

“It’s a performer in a suit with the facial expressions controlled remotely” and minimal post-production trickery, Oberland CCO Lisa Topol tells Muse. “We wanted it to have a realistic, huggable vibe.”

Comic Dan St. Germain provides the voice.