McDonald's Gives Grandmas Their Very Own McFlurry

Grandmas are having a moment on social and in advertising. McDonald’s celebrates them with a limited-time Grandma McFlurry, which promises to combine the taste of soft serve with grandma’s favorite purse candy that she always has on hand.

“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture – inspiring trends in fashion, decor and now, even food with our newest McFlurry,” said Tariq Hassan, CMO at McD’s. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma-figure in all our lives.”

A :30 from Wieden+Kennedy spotlights grandmas and their grandkids with a dessert-first meal. The ad is set to Remi Wolf’s cover of “How Sweet It Is (To Be Loved by You),” while an Hispanic version will feature Jay Wheeler’s cover of “Piel Canela.”

The Grandma McFlurry debuts May 21, but for folks in NYC today and Sunday, the Grandma’s McFlurry Mobile will make stops at senior center and assisted living facilities to spread joy. Listen for a McDonald’s jingle playing through the truck’s speaker.

Grab your coziest cardigan and dig in!