Ghirardelli, Pepsi, Coors Light: Oddball Festive Promos and Giveaways

And Murder Hornet decks the halls

Let’s take a look at some sweet campaigns to round out the holidays.

National Peppermint Bark Day X Ghiradelli

Peppermint season is the best season. So, Ghiradelli and MullenLowe surprised New Yorkers with some holiday goodness on National Peppermint Bark Day (who knew?). An oversized gift box appeared at the Oculus. And once passersby sang “Deck the Halls” and tipped the “spirit meter,” the box opened to reveal so very much peppermint bark. Everyone went home with a bag to celebrate Ghirardelli’s 20th-anniversary of making the stuff. More than 30,000 squares were distributed. That’s a lot of minty breath.

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Murder Hornet’s Corporate Gift

We murder cheese on the daily and this offering from Murder Hornet butchers typical corporate gifts. Last year, the agency sent founding clients a bottle of Clase Azul Gold tequila with a corked glass bottle containing a real Japanese murder hornet. This year, the shop sent 30 cleavers to clients, bidding them to “murder” every holiday cheese board encountered. The cleaver comes in a black box with “Tis the Season for Murder” stamped in orange, along with a voucher for the Marin French Cheese Co. Approve. Approve. Approve.

Wendy’s Spicy Chicken Ornament

Wendy’s made its popular spicy chicken into a festive bauble that will add flavor to any tree. Each ornament plays holiday-themed roasts to rib family and friends. These swiftly sold out, because humor is one way to get through the stressful holiday season.

Aviation Gin’s Spritzmas Negroni

Aviation Gin is using “Artificial Gin-telligence” to spruce up bland holiday greetings. Consumers can submit their headshots online to achieve festive-card stardom. And it wouldn’t be Xmas without a new AG cocktail, so the Spritzmas Negroni was born.

Pepsi Zero Sugar Gingerbread Mini Cans and Shaq

Care for some gingerbread in your cola? Pepsi created limited-edition Pepsi Zero Sugar Gingerbread mini cans and challenged Shaquille O’Neal to become the G.B.O.A.T.—Greatest Baker of All Time. The limited-edition flavor was sold in the brand’s TikTok Shop and given away on Pepsi.com.

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Coors Lights Bows for Bad Gifts

Giving an embarrassingly bad gift this holiday season? Slap a Coors Light “Beer Bow” on it. From Rethink, these sold out quickly, so either people love branded stuff or need to step up their gift-giving game! The video below features traditional Yuletide faves such as … a stapler, an avocado and a bowling ball.

The Holiday Sweater: Climate Change Collection

FUSE put a holiday spin on climate change with “The Holiday Sweater: Climate Change Collection.” A one-piece swimsuit and a pair o trunks were made from ugly sweaters. The agency is using the initiative to raise money for the David Suzuki Foundation.

HAPPY HOLIDAYS!