Do You Know the Password for Dollar Shave Club?

Don't make them call security

“Razor burn” and “wrinkle berries” are NOT the passwords for the brick-and-mortar Dollar Shave Club.

In fact, only “shave money” will open the doors.

After gaining entrance, a young dude’s swathed in a comfy robe and ushered into an old-timey oak-paneled locker room where personal grooming hits droll (and icky?) new heights:

The skit’s bang on-brand, its club metaphor highlighting the subscription service’s customer-focused proposition.

Also, nice butt slap and ball-shaving mirror. Pure class!

Engaged through production house Good Times, director Zack Seckler captures DSC’s trademark subversive style. Which, as ad nerds might recall, was “f***ing great!”

As for this latest effort, “Casting was, well, memorable might be putting it mildly,” Seckler tells Muse. “I’d never drawn up role descriptions like ‘older gentleman, comfortable in the buff, holding a plate,’ or ‘short man shaving a taller man’s chest.’ Let’s just say the callback sessions were eye-opening—particularly for those who took that ‘comfortable’ note to heart.”