China Mobile's Romantic Chase Through Space and Time

Plus great work from Burger King and Nedbank

Here are some notable campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World.

China Mobile, ‘Cosmic True Heart’
Agency: F5 Shanghai

A fully AI, Qixi-inspired film turns a lost phone connection into a surreal odyssey through parallel worlds. After a missed connection with a girl on a subway, a young man searches across ancient landscapes, Wild West towns and alien realms for a way back. The journey lands in the 10086th dimension, where one successful call brings them together again. Read More

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Burger King Brazil, ‘Fire Makes Everything Epic’
Agency: Zurda Agency

A fiery campaign makes the case that everything tastes better when it gets the open-flame treatment. Built around the idea that fire turns ordinary moments epic, the work embraces practical spectacle, from burning guitars to rooftop stunts and lightning-chasing mud runs. The result gives flame-grilled food a blockbuster mythology grounded in true heat. Read More

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Nedbank, ‘Money Relationships’
Agency: Joe Public

Nedbank in South Africa turns money into a dangerously seductive character in a psychological thriller that follows Sam’s increasingly consuming relationship with Ben. The twist reveals Ben was money all along, transforming a familiar financial story into something more unsettling. Rather than blaming money itself, the campaign argues that the real problem is how we relate to it. Read More

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