Cats Scale London Billboards for Dreamies Treats

Will this lot land on their feet?

Who needs AI cats when you can recreate the critters in fiberglass?

Yesterday, Temptations unleashed AI kitties dressed as dogs. Now, its sibling Mars Inc. treats brand Dreamies raises the bar considerably higher.

Several stories higher, in fact, with detailed, hand-painted models climbing billboards in London.

The campaign’s called “Ad Attack.” Because these beasts are vicious little killers.

Sorry. That was a cheap shot, especially on Respect Your Cat Day. Love you, Fluffy!

Adam&EveDDB developed the campaign.