Arla Created a Milky Wonderland. And It's Lactose-Free!

From Accenture Song x Blinkink

You know that dream where you’re ribbon dancing through a white wonderland, sprayed by geysers of lactose-free milk from every direction? Well, they’ve turned it into a commercial.

Accenture Song and Blinkink director Joseph Mann devised an odd but visually appealing approach for the U.K.’s Arla Foods.

Let’s watch Jacob James slide, soar and slosh through an aerial ballet:

Um, creamy?

Per Blinkink, the team strove to make a spot “that feels grounded but still spectacular, combining slick in-camera visuals with practical effects.”

Looks like they succeeded.

This works because it’s actually pretty simple. Milky universe, goofy guy … bingo! A talking cow—awesome in other contexts—would’ve soured the proceedings entirely.