iPhone Hits the High Seas in Search of Movie Magic

When you need to get that perfect shot

Avast ye! Here’s a lively campaign that’s all about screen time.

In the :60 below, we learn that filmmakers seeking to capture battle shots of pirates tumbling from the mizzenmast should wield iPhone 17 Pros.

Apple Marcom and director Seb Edwards showcase the handset’s cinematic capabilities in vignettes ranging from adventure flicks and storm-chaser docs to goofy sci-fi epics.

Connie Francis’ “Come Rain or Come Shine” provides the jaunty soundtrack, and the work packs a dizzying array of imagery and product attributes into its run-time. There’s also lots of mud and grime splashed across the phones to demonstrate how well they perform in rough conditions.

To be clear, this spot wasn’t actually “Shot on iPhone.” That would’ve made an impressive advert even stronger. Still, you get the idea.

The approach feels in sync with recent efforts from the tech titan. Obviously, Apple has all the money on Earth to create great-looking ads that get the message right. And the crew from Cupertino rarely disappoints.

It’s shown great range of late, with spots running the gamut from a day in the life of Dua Lipa to a throwback video-game western and this meditation on helping folks with Parkinson’s.