Buffalo Wild Wings Mascot Is Jason Kelce's New Bro

They bond over wings and football

The sight of Buffalo Wild Wings’ freaky mascot taking a bubble bath is worth the price of admission. Add former NFL standout Jason Kelce to the mix, and you’re got one rad football-themed campaign from Anomaly.

In spots breaking today, Jason says he misses playing the game. And he wonders if brother Travis makes enough time for him.

These are issues only a brand-boosting buffalo with wings can address. But gridiron action playing on a TV above the bar, spicy wings and beer help, too.

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“For B-Dubs, the start of football season is our Super Bowl. Because it turns out there’s no better place for football,” says Anomaly CCO Josh Fell. “True if you’re a recently retired Kelce and true if you’re a 3,000-pound Buffalo. And, you know, all the normal people in between.”

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“When it comes to making ads, Jason Kelce is probably the next Peyton Manning—supremely talented, shockingly down to earth—which we assume Peyton also is—and of course, really, really tall,” Anomaly creative director Dan Berenson tells Muse.

Hank the buffalo debuted a year ago. His sassy personality rocks, and you’ve gotta smile at this schtick with Jason.

Just two hairy bros, sharing wings and NFL games. That’s how they roll in football country.

CREDITS

Agency: Anomaly
Brand: Buffalo Wild Wings
Production Company: Smuggler
Edit House: Cartel
VFX/Animation/Finishing: Untold Studios
Mix+Sound Design: Lime Studios