2024 Lifetime Achievement Award

The Ads of Super Bowl LIV: See All the Spots Here

The full roster, from Amazon to WeatherTech

Welcome to Muse’s coverage of the ads of Super Bowl LIV.

Below, see all the Super Bowl LIV in-game ads as they are released throughout the week. These will be posted with the most recent at the top and will be updated regularly. We’ve also published a big feature on the great use of music in 25 classic Super Bowl commercials. 

And on Monday, Feb. 3, we’ll have a recap of how the ads fared overall. And we’ll have our Super Clio jury of top creative executives pick the best spot of the game. So, stay tuned for that. 


Tom Brady’s Big Announcement • Hulu • Extended Cut

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Tom Brady's Big Announcement • Hulu • Extended Cut


Verizon | The Amazing Things 5G Won’t Do

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Verizon | The Amazing Things 5G Won't Do


Toyota Super Bowl 2020

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Toyota Super Bowl 2020


Sabra | #HowImmus (Extended)

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Sabra | #HowImmus (Extended)


Planters | Tribute

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Planters | Tribute


Hard Rock Super Bowl 2020 (Extended)

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Hard Rock Super Bowl 2020 (Extended)


NEXT 100 | NFL Super Bowl LIV Commercial

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NEXT 100 | NFL Super Bowl LIV Commercial


Tide | #LaundryLater

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Tide | Super Bowl now, #LaundryLater

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Tide | Bud Knight now, #LaundryLater

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Tide | Wonder Woman now, #LaundryLater

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Tide | Coming Up Next, #LaundryLater

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Tide | Finally Later, #LaundryLater


Jason Momoa Super Bowl Commercial 2020 | Rocket Mortgage

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Jason Momoa Super Bowl Commercial 2020 | Rocket Mortgage


Jeep | Groundhog Day

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Jeep | Groundhog Day


Facebook Groups: Ready to Rock? I Super Bowl 2020

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Facebook Groups: Ready to Rock? I Super Bowl 2020


Anthony Anderson’s Mama Tests T-Mobile’s 5G Network | T-Mobile

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Anthony Anderson’s Mama Tests T-Mobile’s 5G Network | T-Mobile


Coca-Cola Energy | Show Up

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Coca-Cola Energy | Show Up


Quibi | Bank Heist

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Quibi | Bank Heist


NFL | Inspire Change

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NFL | Inspire Change


Trump 2020 | Stronger, Safer, More Prosperous

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Trump 2020 | Stronger, Safer, More Prosperous


Olay | #MakeSpaceForWomen

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Olay | #MakeSpaceForWomen


SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds

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SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds


George | Mike Bloomberg for President

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George | Mike Bloomberg for President


Walmart | Famous Visitors (Extended Cut)

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Walmart | Famous Visitors (Extended Cut)


Genesis | Going Away Party feat. John Legend and Chrissy Teigen

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Genesis | Going Away Party feat. John Legend and Chrissy Teigen


Discover | Yes, We’re Accepted

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Discover | Yes, We’re Accepted


Discover | No, We Don’t Charge Annual Fees

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Discover | No, We Don’t Charge Annual Fees


Bud Light Seltzer | #PostyBar – Inside Post’s Brain

Bud Light made two spots for Bud Light Seltzer, and is asking viewers to vote for which one should air on the game.

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Bud Light Seltzer | #PostyBar – Inside Post's Brain


Bud Light Seltzer | #PostyStore – Inside Post’s Brain

Bud Light made two spots for Bud Light Seltzer, and is asking viewers to vote for which one should air on the game.

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Bud Light Seltzer | #PostyStore – Inside Post's Brain


Amazon Super Bowl Commercial 2020 – #BeforeAlexa

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Amazon Super Bowl Commercial 2020 – #BeforeAlexa


Audi Presents: Let It Go

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Audi Presents: Let It Go


Heinz – Find The Goodness – Four at Once

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Heinz – Find The Goodness – Four at Once


Kia | Tough Never Quits

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Kia | Tough Never Quits


Doritos | The Cool Ranch feat. Lil Nas X and Sam Elliott

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Doritos | The Cool Ranch feat. Lil Nas X and Sam Elliott


Pepsi | Zero Sugar. Done Right

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Zero Sugar. Done Right. :30 | Pepsi


#SnickersFixtheWorld – Full Version

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#SnickersFixtheWorld – Full Version


TurboTax | All People Are Tax People

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TurboTax | All People Are Tax People


Pop-Tarts Fixed the Pretzel Commercial, starring Jonathan Van Ness

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Pop-Tarts Fixed the Pretzel Commercial, starring Jonathan Van Ness


Hunters | Super Bowl Commercial | Prime Video

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Hunters | Super Bowl Commercial | Prime Video


Little Caesars | Best Thing Since Sliced Bread (Extended Cut)

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Little Caesars | Best Thing Since Sliced Bread (Extended Cut)


Reese’s Take 5 | ‘Rock’ (Extended Version)

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Reese’s Take 5 | 'Rock' (Extended Version)


WeatherTech | Lucky Dog

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WeatherTech | Lucky Dog


MTN DEW Zero Sugar, As Good As The Original

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MTN DEW Zero Sugar, As Good As The Original


Michelob ULTRA | Jimmy Works It Out

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Michelob ULTRA | Jimmy Works It Out


The Avocados from Mexico Shopping Network (Extended Version)

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The Avocados from Mexico Shopping Network


Rick and Morty x Pringles – 2020 Big Game Commercial

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Rick and Morty x Pringles – 2020 Big Game Commercial


Cheetos | Can’t Touch This

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Cheetos | Can't Touch This


New York Life Insurance | Love Takes Action

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New York Life Insurance | Love Takes Action


Microsoft | Be The One / Katie Sowers

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Microsoft Super Bowl 2020 Commercial: Be The One / Katie Sowers


Squarespace | Winona in Winona

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Squarespace | Winona in Winona


Google | Loretta

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Loretta | Google Super Bowl Commercial 2020


Porsche | The Heist

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Porsche | The Heist (Extended Cut)


Hyundai Sonata | Smaht Pahk

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Smaht Pahk | 2020 Hyundai Sonata | Hyundai


Michelob ULTRA Pure Gold | 6 for 6-Pack

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6 for 6-Pack | Michelob ULTRA Pure Gold | Super Bowl LIV


Budweiser | Typical American

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Budweiser | Typical American | 2020 Super Bowl Commercial


Planters | Road Trip

This spot will air pre-game, setting up a funeral-themed in-game spot.

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Road Trip | Planters | 2020 Big Game Commercial

Clio Sports Awards Show