Pierpaolo Andolfi

Location

Caserta, Italy

Portfolio

www.padvertizing.com

One-sentence bio

Just write it.

Creative philosophy or approach

Think. Create. And rethink. And recreate. And rethink again. And recreation. End-to-end.

Recent work I’m proud of

THE STRENGTH OF IDENTITY, AN INVOLVING BRAND IMAGE

Working for the 13Credenze brand required a lot of strategy and imagination: an alchemy born from the great passion for this project, which prompted us to build an extremely suggestive brand identity. We started with the creation of naming, with its high imaginative caliber, the result of an analysis of the foreign markets in which our customer intended to propose himself, arriving at the study of the logo. From the concept, to the geometries, to the modern colors but with a retro taste. The creation of the font, born from an insight of softness and lightness, guided us towards the use of slight curves slightly contrasting to the lines, and pushed to the use of grace to give warmth to the brand name. The logo is paginated as in an “imaginary stamp”, perceptible by the soft and rounded lines of the stylized symbols. Finally, the pay off positions the brand with the right degree of intrigue and mystery but at the same time offers guarantees of great company reliability. Win a silver at White Square.

Recent work I admired

“Coke was also environmentally strategic about placement of the signs—their locations were chosen based on where pre-existing or new recycling bins would get maximum visibility and use.”