2024 Lifetime Achievement Award

Robert Schneider

Robert Schneider headshot

Location • Title

Detroit (willing to move) • Associate Creative Director, Copywriter

Portfolio

https://robertsbrains.com

One-sentence bio

I just want to make cool shit.

Creative philosophy or approach

Keep it simple. Make it entertaining. Make it relevant. And hope it becomes part of pop culture.

Recent work I’m proud of

Worked on a campaign to increase attendance for an event sponsored by the Detroit chapter of The National Kidney Foundation. We came up with an ingenious solution by crafting a message that no one could ignore.

Link to campaign: https://vimeo.com/337421794

Robert Schneider recent work

Recent work I admired

Wendy’s Fortnite was genius. It was true to the brand. It was entertaining. It got people talking. And they did it for next to nothing. Kudos.

Clio Sports Awards Show