Inside the TBS Rebrand With Design Director Nadia Husain

Nadia Shireen Husain is here in this next edition of the Clio Entertainment Creative Mentor Series to share that successful rebrands are about so much more than just color palettes and cool logo designs. As a design director at Trollbäck+Company, Nadia led the recent TBS rebrand, and she’s here to share how she approached this project and successfully evolved the TBS brand for a multi-platform world. 

Nadia gives us a behind-the-scenes look at the three contextual boxes she believes are necessary to build effective brand communication systems and walks us through how she ultimately checked those boxes in this very cool project. Yes, the rebrand looks awesome, but you’ll also learn that being visually appealing wasn’t the only goal.

Nadia was willing to share how it all came together and how she and the team were able to create a new “vibe” for this established entertainment brand.