From Dear Evan Hansen to Respect, See This Week's Trailers and Posters

Inspiration comes in many forms, and this week’s entertainment marketing is a testament to that. Whether the idea originated as a Broadway musical, a British sitcom, ghost stories, action figures, a comic book, a hit podcast, or the life of a genius, what better way to kick off the weekend than to celebrate the fact that we live in a world abundant with mediums for entertainment. 

Sit back and be inspired by some of the notable trailers and posters released this week.

Dear Evan Hansen

Universal Pictures    
Trailer Agency: Inside Job    
Print Agency: AV Print    

This September, the Broadway hit arrives on the big screen. Naturally, music is at the heart of this trailer, while the themes of suicide, friendship and self-discovery unfold around it. The trailer artfully integrates the original songs and orchestrates a taste of the emotional journey to come. The poster pays homage to its Broadway roots by keeping the title treatment and spotlight focused photography. It also uses the letter, which the story centers on, as the copy. Most brilliantly, it uses the negative space to show the emptiness of social anxiety. 

People Just Do Nothing: Big in Japan

Universal Pictures    
Trailer Agency: Create Advertising    
Print Agency: Creative Partnership    

Continuing the mockumentary journey of the TV series People Just Do Nothing, the film follows the pirate radio hosts after one of their beats is used on a popular game show in Japan. The editorial bravely lingers, building the character dynamics and comedy. It also uniquely blends a raw documentary style with big screen glam by using flashy graphics. You have to stop and admire the poster’s clever design and witty copy. The Kurupt FM crew returns Aug. 18.

Snake Eyes

Paramount Pictures    
Trailer Agency: AV Squad    
Print Agency: BLT Communications    

Every legend has an origin, and this one is action-packed. The trailer’s editing mixed with rhythmic sound design and the sparse but effective use of “New Level” makes every second exhilarating. The red neon graphics and title treatment give a stylish flair and integrate nicely on the poster. See Snake Eyes on July 23.

Ghosts

CBS    
Trailer Agency: Workshop Creative        

After inheriting an old mansion, a couple are surprised to discover the many personalities occupying the dwelling in this new comedy. The editorial introduces you to the characters and cleverly unravels the plot, keeping you delightfully surprised along the way. The energizing beat adds a welcome pizzazz. Meet the Ghosts this fall.

Sweet Tooth

Netflix    
Trailer Agency: MOCEAN    
Poster Agency: Art Machine    

Based on a post-apocalyptic race of animal-human hybrids, Sweet Tooth follows a young hybrid as he journeys toward a safe haven for his kind. The trailer is skillfully edited, incorporating the series’ astounding cinematography. Still, it’s the cue, a breathy female rendition of “Ordinary World,” that delivers the invigorating and magical nature of the piece. The poster provides a fantastical feel with its striking photography and dream-like essence. Stream Sweet Tooth on June 4.

Dr. Death

Peacock 
Trailer Agency: Wild Card Creative Group    

This summer, the hit podcast is getting serial treatment, and the trailer is full of thrills, chills and kills. The editorial pacing masterfully stitches discomfort and suspense. The subtle music, mixed with the heightened sound design, accentuates the eerieness. Meet Dr. Death this summer. 

Respect

MGM    
Trailer Agency: Trailer Park Group    
Print Agency: Concept Arts    

Closing out the week, we’ve got some star power and a lot of Respect. Aretha Franklin’s story heads to the big screen, and the trailer is a sparkling, emotional, musical masterpiece. The editorial bridges the story arc while incorporating a medley of Aretha’s songs as the moral compass for her journey. The poster is beautifully photographed and sets the stage for this remarkable diva. Respect hits the big screen this August.